Deadgood’s principals Dan Ziglam and Elliot Brook announce themselves in a genial, if confident, manner: “Hello,” says their website’s homepage, “We are deadgood and everything we do is deadgood.”

That assertion may remain to be seen, but if their recent Capsule Collection is any indication, there’s a high probability of excellent product herein. Ziglam and Brook founded the company in 2004 after finishing studies at the UK’s Northumbria University. Their stated aim is to “offer an excellence in design and an uncompromising commitment to quality… exploring and experimenting with new materials and manufacturing processes whilst simultaneously expressing our distinct personalities.” The Capsule pieces give the truth to this objective. With enthusiastic approbation from none other than The Sunday Times (“as much fun as chewing a flying saucer while bouncing on a space hopper”), these furnishings announce themselves to the globosphere with a fortuitous synthesis of daring, whimsy, and retro panache.

The central metaphor of the collection is that of the capsule—that pervasive icon of 50s and 60s kitschy paranoia. But beyond providing a fun and engaging cultural point of reference, the capsule shape makes for an ergonomic and comfortable profile. All the better to decorate the landscape of this sofa, chair, and kick stool with an assortment of differently-sized, -shaped, and -colored buttons.

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