Twisted

The Twisted Frozen Yoghurt  Store located in Sydney Australia was designed by Morris Selvatico.

The fresh touch this store has inspires any costumer and invites you to have a fresh yoghurt, to be sincere i would go there to have a frozen yoghurt be it only to see closer the work that Morris Selvatico did. The clear, fresh design with a minimalist touch is so inviting you couldn’t even think this is so appealing to one’s eyes. The blend of colors also suits the place perfectly. What more could you ask from such a place than good music and fresh, frozen yoghurt during a hot summer day? Enjoy!

“Unlike the UK and USA with familiar brands such as “Snog” and “Pinkberry”, Australia is relatively new to the frozen yoghurt craze! Morris Selvatico were appointed to bring the Twisted vision to life and create a brand that would make its mark in the Australian market!

With store number one located in world renowned Bondi Beach, Morris Selvatico wanted to create an interior that would stand out from the crowd and provide a springboard for the brand to rollout stores across the nation.

“We were conscious of creating an interior and brand that was not gender specific” says Morris. “We realised very early on in the concept stage that the brand needed to be edgy and quirky to draw a broader customer base” explains Selvatico.

Morris Selvatico specified simple finishes with a slight ‘twist’. These included the white ceramic tiles laid on an angle and the flooring returning up walls. An amazing rippled wall in a high gloss polyurethane finish emulates the texture of the yoghurt whilst bringing the Twisted brand colours to life.

Working closely with Perth based graphics company Juicebox who created the logo and online presence, Morris Selvatico also developed the packaging and stationery to complement the interior.”