Architect David Guerra has designed the Hi-lo store in Belo Horizonte, Minas Gerais, Brazil.
This great, innovative project can be of great help for any of you who are looking for designing your Clothing Store in an unique way. This clothing store looks as if it’s made of two different space which brought together make a great whole. The gray area resembles a wonderful dressing area from your own home or from a friend’s home and the red area resembles a royal space designed for relaxation, a coffee, a cake, some tea or even a great book which can be enjoyed there. All in all, this is a great space perfectly designed for all the needs of any client no matter how high standards he has.
The clothing store follows the High and Low style, in a mix of opposites with recognized, young, conceptual and basic brands. The concept extends for the interior architecture, in a contrast of colors, materials and sensations. The front view, in latticework 40x40cm, has a metallic pinky red beam. In the area of clothing exposition, the lightness and romanticism were explored by using the colors white, silver and dry golden. Contrasts between French wallpapers on the screens, the buttoned fabric in the service area and the work in lace-trimmed on the wall, made of Tetra Park boxes by the artist Léo Piló, make the environment gentle for choosing clothes. In the dressing-rooms area, the red and pink colors assume the role of seduction, glamour, passion and sensuality, the transformation of a star. Every star has a stage. Red curtains, buttoned panels, indirect lightning, multiple mirrors, satin sofa, vintage chandelier and bookshelf with stylist feet create a scenario, where the protagonist is the customer.